BACKGROUND PICTURE: LEBANON, JAN 2025

PICTURED: LEBANON, JAN 2025

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@alexanderincolor

Capturing the color of Israel and the Jewish people. One story at a time.

@alexanderincolor

Capturing the color of Israel and the Jewish people. One story at a time.

Scroll to explore

The story of Israel and the Jewish people is extraordinary. Why doesn't anyone tell it that way? A story as epic as this should be told the right way.

@alexanderincolor

FILMS

Emotionally resonant and visually striking.
Films 4,000 years in the making.

@chayamu.art

A young painter who uses her palette and paintbrush to spread the light of the chassidus.

@chayamu.art

A young painter who uses her palette and paintbrush to spread the light of the chassidus.

@thejerusalemscribe

A Torah scribe who lives in the Old City of Jerusalem and whose quill inspires people all around the world.

@thejerusalemscribe

A Torah scribe who lives in the Old City of Jerusalem and whose quill inspires people all around the world.

@arava_distillery

A mystic who started his distillery in the middle of the desert to bring life to a desolate place.

@arava_distillery

A mystic who started his distillery in the middle of the desert to bring life to a desolate place.

@alexanderincolor

A rare glimpse into 24 hours of operating inside the Gaza Strip. As close to the action as it gets. Filmed on GoPro.

@alexanderincolor

A rare glimpse into 24 hours of operating inside the Gaza Strip. As close to the action as it gets. Filmed on GoPro.

@kabbalahwisdom

A Jewish Kabbalist reveals how this entire world was created just for you. Shared from atop the mystical mountain village of Safed, Israel.

@kabbalahwisdom

A Jewish Kabbalist reveals how this entire world was created just for you. Shared from atop the mystical mountain village of Safed, Israel.

@alexanderincolor

A soldier prepares hot coffee for himself and his battle buddy. Filmed on a rainy day in Lebanon during precious down time from fighting.

@alexanderincolor

A soldier prepares hot coffee for himself and his battle buddy. Filmed on a rainy day in Lebanon during precious down time from fighting.

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What's this?

STORIES

What makes these stories belong. The principles every film, essay, and moment are built on.

Authentic Storytelling.

So much coverage of Israel is told by people who lack authenticity. By journalists flying in. By "talking heads" with "talking points." By voices reporting on a world they don't belong to. But authenticity is not a style choice. It is the precondition. Stories about this land and people cannot be told from the outside without losing what makes them real.

Captured Cinematically

The audience should feel the story. Cinema is not a finish. It is the form the work takes from the first frame. Image, light, sound, and silence. Weighted the way they would be in a feature film. Built slowly and composed deliberately. Content can be made fast. Cinema cannot.

Biblically Robust

The story of Israel did not begin at the founding of the State in 1948, nor with the Holocaust. It began with Abraham, 4,000 years ago, and it continues to unfold today. The audience should not be asked to believe anything, but invited to see what is already here.

Refreshingly Relevant

The story is not behind us. It is unfolding right now, in real time, and we're all part of it. Not in a textbook. Not in a news cycle. But right now. In the streets and in the stories we often miss. Refreshingly relevant means bringing a modern frame to Israel that allows us to experience it with relatable clarity.

ABOUT

Behind the Story.

Alexander Scwhartz

Filmmaker, Combat Veteran, Storyteller

Alexander moved to Israel at 19 with no Hebrew, no background in Judaism, and no experience Israel — only his desire for adventure. He studied in yeshiva (Jewish theological seminary), served in the IDF, and explored the Land of Israel before returning to the U.S. to complete university and rabbinic studies, and build his first business.

But then October 7th happened. He boarded a flight back to Israel and, over the next two years, operated inside Gaza and Lebanon with some of the IDF’s most elite units.

But beneath it all, Alex was a storyteller. Home from the war, he became obsessed with answering one question: how do you share the prophetic unfolding story of Israel with the millions of people who feel drawn to it but don’t know where their place is in it.

@alexanderincolor shares the story of Israel and the Jewish people through the lens of cinema. For truth seekers who want the story beneath the headlines. These films offer a window of clarity into a world most people have never seen this close up. For Jews, Christians, and truth-seekers who want to see the prophetic meaning behind the moment we are living through.

But then October 7th happened. He boarded a flight back to Israel and, over the next two years, operated inside Gaza and Lebanon with some of the IDF’s most elite units.